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Oh I dont think it is a bad fit with AAPL.But AAPL has made a big push with their "Fitness +" subscription, so IMO the hardware makes sense as an integrated piece of that overall strategy.
I just thought it was a good opportunity for Netflix to diversify their business. Now venturing into hardware could be a bad fit.
Maybe raising the price before earnings wasn't a great move hahaPlus, Netflix is getting kicked in the junk this morning for missing new subscriber acquisitions last quarter. Apparently, there are only so many folks left who want to watch the Obama biographies. Sad.
I just feel their business is too narrow to grow close to what they have now that market is becoming more and more saturated.