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But AAPL has made a big push with their "Fitness +" subscription, so IMO the hardware makes sense as an integrated piece of that overall strategy.I thought Netflix would have been a good company to buy them. Now I don't know how they would do with actually having to produce something, but the content side seemed like a good fit. Also it would help diversify them which has been my criticism of them as a business.
Plus, Netflix is getting kicked in the junk this morning for missing new subscriber acquisitions last quarter. Apparently, there are only so many folks left who want to watch the Obama biographies. Sad.