Let's be honest, CFB is going to 2 major leagues. There's not gonna be a major difference between the 2 leagues (it's more like the AFC and NFC).
They'll probably have similar money, similar amount of difficult games, exact same exposure (just one is FOX, one is ESPN). At this point I honestly DGAF if we're in the B1G or SEC, as long as we're in one of them.
It'd be like arguing with a buddy that the AFC is superior to the NFC. Who cares.
I think we're in the AFL/NFL stage where both leagues were established, but where the 2 are going to be fighting for the upper hand in negotiating favorable terms. Expansion is now a game to get the power players into your conference to have more of the power in determining how this whole thing is set up/breaks away from the NCAA.
The SEC was the big dog who steered the NCAA until recently, but now with the B1G grabbing the noteworthy west coast schools & potentially making a play for the top ACC teams, the balance of power has shifted, and that conference will be calling more of the shots.
Guessing there will be some differences in the short-to-medium term. I think we'll end up with the merger & more of an NFC/AFC situation eventually, but we might be 5-10 years out from that, and being lined up with whoever has more cache will be favorable for results until then.