His take on Tony White being the difference maker is spot on.
Tangential thought, can't believe I'm going to talk about social media impacts on a program but... one underestimated thing we're doing really well is our media team/Rhule selling us by pushing out a lot of content; the YouTube segments the locker room speeches, all that. Plus all of the media work he's been doing. We've got a coach with charisma factor. We recognize that and are using it. On a slow news day his "kegs, eggs, and football" quote is the top thread on the CFB subreddit. We've been the butt of every easy joke there for the past five years and now other fans are noting how awesome and likeable he is. Random comments from other fans saying "I'm a Nebraska fan now."
For all intents and purposes our brand was dead two years ago. Last year the YouTube segments just seemed like fan service, now if there's some sustained success we'll probably see these little locker room speech clips frequently gain so much more traction and connect with people/sell the brand without any extra recruiting effort from coaches. It's the little things, snowball effect, yadda yadda yadda.
Compared to WiscyDicks, I have zero idea what Fick has been up to since he got hired outside of game results. Interesting selling point to recruits families knowing they can watch behind the scenes stuff regularly from anywhere in the country on a regular basis, and know their kid is having a good experience. Of course we still need to be winners for this to be impactful.