USC was paying players, not scouting signs and creating a competitive advantage. They didn't do shit either to Johnny Manziel or his selling merch scheme either. But this case is different than playing players IMO. The SEC does a dirty job in recruiting, but Michigan made it more than the Jimmy and Joes and about how to win on the field by attacking the schemes by advanced scouting the schemes and stealing their signs. The only way to beat SEC speed to is get in position and understand the play calling vice reacting to seeing what's happening once the ball is snapped.