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Just a non-political observation I've been thinking about concerning the Ukraine situation. The Ukrainian farmers and the visuals of their tractors hauling away captured Russian tanks, APCs and supply trucks, has done more to boost the image of farmers into an almost God-like tier than anything since Paul Harvey's So God Made a Farmer.
John Deere has been handed the marketing opportunity of a lifetime if done tastefully.
John Deere needs some good PR. I don't stay up on it as much as I should, and maybe I'm wrong or something has changed, but isn't just about everybody with a green piece of equipment pretty fuckin mad at JD lately?