It absolutely is, but with a media twist: It's Fox/CBS/NBC lining up against ESPN. They're trying to stuff / keep ESPN in a regional box (ACC & SEC contracts) and go national with their multi-media broadcast consortium.
I really think that once these "brands" are settled and the B1G vs. SEC land grab is settled, the next frontier is the direct-to-consumer streaming package. That's probably a half-dozen years away (or more), but you can see the two mega conferences saying, "You want our content - pony up, CFB fan". And most of us will snap fingers quickly reaching for our wallets.