Quite certain 1890 saw how much Pipeline Jerky was donating to them and thought "what if we just took this in-house, we could certainly make more."
Local people were trying to help with NIL and doing a damn fine job at it, and our one collective decided to alienate them. Why couldn't they just team up with them and have chips, soda, etc. and could have bundled with Pipeline Jerky? Instead they just go direct competition and piss people off unnecessarily.
The biggest Jaysker of them all is doing a blind taste test of Pipeline vs 1890 jerky if anyone is interested.