I can't believe I'm saying this, but it's not a half bad football conference. They just lack in national brands. BYU is really the only national brand they have in FB.
But in pure on field quality: Baylor, TCU, BYU, TTU, UCF, OK St, KSU....all have potential to rise to a 12-team playoff level. UH does as well if we're being honest. And we'll see RE: Cincinnati and WVU.
The CFB brands are god awful. But the actual level of the teams are pretty decent. Their problem right now is that brands rule CFB at the moment.