The Big12 probably wants a do over on the 3 commuter schools they added last yr
Merging with the Pac12, 4 corner schools + Washington & Oregon is vastly more marketable than adding UH, UCF & Cincy
Big12 will end up being so big diluting each members share
There are no football brands in that league other than BYU. The league has a total of 2 nstys (3 if u count UCFs)
The league is a nice collection of misfit toys but still a collection of misfit toys for football
Might be smarter to add UConn, Arizona + 1 more & just be the elite basketball conference
I would agree here- and actually go as far as to say if Yormark was commissioner when they made those adds they wouldn’t have made them.
You almost always want to add “University of xyz” rather than “University of Directional xyz” or “Xyz State University” if you can. There’s infinitely more power/brand in most instances by adding these schools, plus they’re usually the primary land grant institution of a state.
Adding the University of Arizona, University of Connecticut, and another one (University of Utah?) would be ideal. You don’t need 2 schools in Arizona or really any of the existing Big 12 footprint. Adding the second most popular team in the city of Cincinnati, Fourth most popular school in Florida, Second most popular school in Utah and like at best 5th most popular school in Texas isn’t exactly “powerful”. Those schools have all experienced varying degrees of success and do bring some athletic advantages/nice to haves, but for the most part are putrid academically and struggle with fan support. Not many tshirt fans for those types of places.