Just like with any business, you need actual smart people in house to implement the things that consultants recommend. You also want people dedicated to continuously improving the NIL program at Nebraska, whereas Opendorse will be working primarily on selling and executing their playbook for any school with a budget.
None of this is to say that GL is the right guy for the job. He has a business background which may help some, but if the reports of him being hated by players are true then it’s weird to put him in a role to try and help them earn money.