just opinion..
I don't think NIL is that big of a deal to the school.
They wanted to hire a builder to make 4 stars out of 2 and 3 star kids.
At least that was their methodology for the coaching search.
If they wanted a HC to attract top recruits using NIL, they would have gone in a different direction.
To me, this is about just trying to stay competitive enough to keep milking the cow.