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I dont think they have a lot of booster support which is kind of crazy for the amount of wealthy families that have kids go there.We all saw this coming when the AD said after they hired Sanders that they didn't have enough money to pay his yearly salary. They sold their souls to get the attention that goes with Prime. I'm not sure how CU can continue to operate like they are with coaches salaries if their athletic department is so hamstrung financially. Plus I'm not sure how much NIL support they have from boosters. At least since Prime arrived they should be making more money from selling additional Buffalo merchandise.
I'm sure a lot of their high dollar NIL talent will start hitting the Portal at some point.
They rebranded a lot of their gear with Prime's logo on it. So I would imagine he gets a pretty high percentage on the sales of it. I think that was actually in his contract if I remember right.