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Back in the early 00's, I did a gig at a dot com startup during the explosion ... and subsequent implosion of that time. Myself and the Marketing Director were the only guys besides the founders in our 40's who had any "sticks and bricks" business chops, so we were affectionately referred to by the rest of the wunderkids as "The Silverbacks". Kinda liked it then, and still do.