In essence, whenever he's asked about how well Nebraska is doing in NIL deals relative to the rest of the country, he replies in one of two ways: 1) Mentions a few anecdotal deals from ABM, like Hutmacher's pheasant hunting venture; or 2) Relies on OpenDorse considering Nebraska to be a "top" NIL school.
Today in the chat, he went with the second option. I simply followed up asking him if that meant that he was relying only on OpenDorse figures, and, if so, what percentage of the overall market does OpenDorse constitute. My understanding is that OpenDorse is simply one platform through which athletes can easily "opt-in" to promotions that have a set monetary value. Unless I'm missing something, it may have nothing to do with many of the high profile deals reported for players like, for example, Ewers with the autographs or the Texas OL salary. If that's so, Nebraska could be top dog of OpenDorse or, more likely, among a decent group of schools towards the top, but still be sucking hind teet in the grand scheme of things.
His response to that indicates that OpenDorse collects data and runs reporting software for many schools with NIL. I'm not sure if that answers my question or not. It's still not clear if OpenDorse data collection relates to anything other than OpenDorse deals. The chat was locked by the time I saw his answer, and I just seriously doubt I'm going to get anything approaching clarity from him. Given that, I have a strong suspicion that he's fudging it.