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This seems good, and is probably what Rhule was talking about when he said he didn't have to worry about keeping up with the Joneses as far as NIL now. Though Playfly Sports works with a lot of colleges. Won't be that big of advantage for us if they do this with everyone.
From the OWH within the last half hour:
Nebraska proposes change to multimedia deal that could be NIL game changer
LINCOLN —The University of Nebraska Board of Regents on Dec. 5 will consider an amendment to NU Athletics' multimedia rights deal that should help the Huskers stay competitive with NIL compensation."Considering the continued evolution of intercollegiate athletics and matters related to student-athlete name, image, and likeness," NU's purpose statement reads in the Dec. 5 agenda, "the parties desire to amend the agreement to increase Playfly’s investment in name, image, and likeness initiatives and, correspondingly, reduce the annual rights fee."
NU is requesting an amendment to its Playfly Sports agreement that allows Playfly to reduce its annual rights fee to $5.5 million per year. With the remainder due to NU, Playfly may "elect to invest, in its discretion, some or all of any Annual Rights Fee earned to support NIL activities."
A second amendment has Playfly investing $10.25 million to "support NIL activities, with $1 million already spent on or before June 30, 2025.
Another $8 million has been or will be spent on or before June 30, 2026.
The 15-day transfer portal for college football opens in early January. After the Final Four, the 15-day transfer portals for men's and women's college basketball, as well, provided the Division I Cabinet approves in January a recommendation made by the Division I Men's and Women's Basketball Oversight Committees.
While NIL deals have to pass vetting through a NIL clearinghouse, schools are leveraging legitimate multimedia rights deals to go above the annual revenue-sharing cap. Nebraska plans on distributing the full $20.5 million in revenue sharing this cycle.
In October, as his name logically surfaced as part of the Penn State football coaching search, Husker coach Matt Rhule referenced Oregon coach Dan Lanning's invest-to-win mindset. Rhule wanted NU to have the same approach.
"In a world of like 30, 40-million dollar rosters, which isn't going away, I'd like us to do the same thing," Rhule said. "And there's sort of like a 'Hey, that's not really the Nebraska way,' and I'd like it to be. I'd like to invest, I'd like to be at the front of everything."
Rhule signed a two-year contract extension Oct. 30.
In September 2022, NU and Playfly announced a 15-year, $300 million multimedia rights deal.