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Big NIL news...

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Big NIL news...

nja13

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This seems good, and is probably what Rhule was talking about when he said he didn't have to worry about keeping up with the Joneses as far as NIL now. Though Playfly Sports works with a lot of colleges. Won't be that big of advantage for us if they do this with everyone.

From the OWH within the last half hour:

Nebraska proposes change to multimedia deal that could be NIL game changer​

LINCOLN —The University of Nebraska Board of Regents on Dec. 5 will consider an amendment to NU Athletics' multimedia rights deal that should help the Huskers stay competitive with NIL compensation.

"Considering the continued evolution of intercollegiate athletics and matters related to student-athlete name, image, and likeness," NU's purpose statement reads in the Dec. 5 agenda, "the parties desire to amend the agreement to increase Playfly’s investment in name, image, and likeness initiatives and, correspondingly, reduce the annual rights fee."

NU is requesting an amendment to its Playfly Sports agreement that allows Playfly to reduce its annual rights fee to $5.5 million per year. With the remainder due to NU, Playfly may "elect to invest, in its discretion, some or all of any Annual Rights Fee earned to support NIL activities."

A second amendment has Playfly investing $10.25 million to "support NIL activities, with $1 million already spent on or before June 30, 2025.

Another $8 million has been or will be spent on or before June 30, 2026.

The 15-day transfer portal for college football opens in early January. After the Final Four, the 15-day transfer portals for men's and women's college basketball, as well, provided the Division I Cabinet approves in January a recommendation made by the Division I Men's and Women's Basketball Oversight Committees.

While NIL deals have to pass vetting through a NIL clearinghouse, schools are leveraging legitimate multimedia rights deals to go above the annual revenue-sharing cap. Nebraska plans on distributing the full $20.5 million in revenue sharing this cycle.

In October, as his name logically surfaced as part of the Penn State football coaching search, Husker coach Matt Rhule referenced Oregon coach Dan Lanning's invest-to-win mindset. Rhule wanted NU to have the same approach.

"In a world of like 30, 40-million dollar rosters, which isn't going away, I'd like us to do the same thing," Rhule said. "And there's sort of like a 'Hey, that's not really the Nebraska way,' and I'd like it to be. I'd like to invest, I'd like to be at the front of everything."
Rhule signed a two-year contract extension Oct. 30.

In September 2022, NU and Playfly announced a 15-year, $300 million multimedia rights deal.
 
Last deal was signed 15 years for 301 million. 20 mil a year.
So they are reducing it to 5 mil and asking them to donate 10 mil a year to nil?
 
Someone explain this to me like I’m 5. What’s going on here? The above quote seems like it leaves a lot of room for playfly not to spend any money on NIL at all.
The way I read the whole sentence...

"NU is requesting an amendment to its Playfly Sports agreement that allows Playfly to reduce its annual rights fee to $5.5 million per year. With the remainder due to NU, Playfly may "elect to invest, in its discretion, some or all of any Annual Rights Fee earned to support NIL activities."

.... is that they could choose to spend $5.5 million on NIL instead of paying it directly to UNL. So either way, they'll be paying the 5.5 to UNL or to NIL. While, I guess, they could choose to pay it to the school and not NIL, it's not like Playfly could just save the $5.5 for themselves by not paying it to NIL. And if the school is saying "please use this on NIL instead of giving it to us" I don't know why they wouldn't.

(I guess another way to read this is that if Playfly spends some of the money it earns from the deal on NIL, then we'll give them a $5.5 million discount?).

Edit: Wait, I think most of the above is wrong. I read it as "by 5.5" instead of "to 5.5"
So I guess then instead of them paying us $20 million a year, they can pay UNL 5.5 if they spend the other 14.5 on NIL with us? That's an even better deal for us. And as I said above, the language says Playfly could "elect" to do this, I don't know why they wouldn't if we are asking them to and it costs them the same amount of money either way.

Then in the next paragraph it talks about $10.25 million going to NIL. I am unclear whether it is an either/or with these two amendments or if both could be adopted.
 
Last edited:
Money printer go brrrrrr?
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This seems good, and is probably what Rhule was talking about when he said he didn't have to worry about keeping up with the Joneses as far as NIL now. Though Playfly Sports works with a lot of colleges. Won't be that big of advantage for us if they do this with everyone.

From the OWH within the last half hour:

Nebraska proposes change to multimedia deal that could be NIL game changer​

LINCOLN —The University of Nebraska Board of Regents on Dec. 5 will consider an amendment to NU Athletics' multimedia rights deal that should help the Huskers stay competitive with NIL compensation.

"Considering the continued evolution of intercollegiate athletics and matters related to student-athlete name, image, and likeness," NU's purpose statement reads in the Dec. 5 agenda, "the parties desire to amend the agreement to increase Playfly’s investment in name, image, and likeness initiatives and, correspondingly, reduce the annual rights fee."

NU is requesting an amendment to its Playfly Sports agreement that allows Playfly to reduce its annual rights fee to $5.5 million per year. With the remainder due to NU, Playfly may "elect to invest, in its discretion, some or all of any Annual Rights Fee earned to support NIL activities."

A second amendment has Playfly investing $10.25 million to "support NIL activities, with $1 million already spent on or before June 30, 2025.

Another $8 million has been or will be spent on or before June 30, 2026.

The 15-day transfer portal for college football opens in early January. After the Final Four, the 15-day transfer portals for men's and women's college basketball, as well, provided the Division I Cabinet approves in January a recommendation made by the Division I Men's and Women's Basketball Oversight Committees.

While NIL deals have to pass vetting through a NIL clearinghouse, schools are leveraging legitimate multimedia rights deals to go above the annual revenue-sharing cap. Nebraska plans on distributing the full $20.5 million in revenue sharing this cycle.

In October, as his name logically surfaced as part of the Penn State football coaching search, Husker coach Matt Rhule referenced Oregon coach Dan Lanning's invest-to-win mindset. Rhule wanted NU to have the same approach.

"In a world of like 30, 40-million dollar rosters, which isn't going away, I'd like us to do the same thing," Rhule said. "And there's sort of like a 'Hey, that's not really the Nebraska way,' and I'd like it to be. I'd like to invest, I'd like to be at the front of everything."
Rhule signed a two-year contract extension Oct. 30.

In September 2022, NU and Playfly announced a 15-year, $300 million multimedia rights deal.

Some schools are probably cutting similar deals, but not that many can afford to divert this type of revenue is my guess.
 
The way I read the whole sentence...

"NU is requesting an amendment to its Playfly Sports agreement that allows Playfly to reduce its annual rights fee to $5.5 million per year. With the remainder due to NU, Playfly may "elect to invest, in its discretion, some or all of any Annual Rights Fee earned to support NIL activities."

.... is that they could choose to spend $5.5 million on NIL instead of paying it directly to UNL. So either way, they'll be paying the 5.5 to UNL or to NIL. While, I guess, they could choose to pay it to the school and not NIL, it's not like Playfly could just save the $5.5 for themselves by not paying it to NIL. And if the school is saying "please use this on NIL instead of giving it to us" I don't know why they wouldn't.

(I guess another way to read this is that if Playfly spends some of the money it earns from the deal on NIL, then we'll give them a $5.5 million discount?).

Edit: Wait, I think most of the above is wrong. I read it as "by 5.5" instead of "to 5.5"
So I guess then instead of them paying us $20 million a year, they can pay UNL 5.5 if they spend the other 14.5 on NIL with us? That's an even better deal for us. And as I said above, the language says Playfly could "elect" to do this, I don't know why they wouldn't if we are asking them to and it costs them the same amount of money either way.

Then in the next paragraph it talks about $10.25 million going to NIL. I am unclear whether it is an either/or with these two amendments or if both could be adopted.
The way I read is the 10.5 applies to this year only and then they’ll pay 15/year going forward. I’m assuming they’ve already paid ~10ish to us this year already.
 
Look forward to see how this plays out. Sounds positive.

Nothing would be more Nebraska however than the board of regents voting it down.
 
This feels like a very creative way around profit sharing cap.

Since you're capped at 20.5 million dollars, you just reduced the fees of some business and have them contribute to NIL instead.
And it solves a problem that is a bit unique to Nebraska. Lots of boosters cut checks to the university but have been willing to fund NIL directly. If we can divert commercial revenue then it allows us to take advantage of our old fuddy duddy boosters
 
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