This could kill his already lackluster recruiting.
I imagine lots of committed kids weren't told about this stuff while on visits. Now they'll call and ask and either get lied to (which they will realize on their first day on campus) or they will be told about the acronym, clap for me, elite stuff now and hear the weirdness early.
I bet some kids change their mind if they still have other options. We'll see.
Some of this other stuff is just run of the mill things that kids these days complain about like "I didn't want to say elite when I was having a bad day" or "there wasn't time for mental health service".
But the big one is the drug testing favoritism. That is a no no and will divide the locker room. We shall see if this escalates.