Sort of ridiculous that we're getting this nuanced, so I'll attempt to provide something that shows the spirit of what
@HerbRedman is saying.
There's the part where people think they'll being landing next to a sugar beet field in a town the size of Scottsbluff. Apologies
@Elizabeth Reed
Instead they realize that Lincoln is a college town that has a larger population base than probably 80% of major university towns. When you expect Siberia and you get Lincoln, it puts us at an advantage because their expectations are greatly exceeded. What's probably eye-opening to most is that there's 1.5 million people within a 50 mile radius of Lincoln. That will give the area a different feel that young people are attracted to.
Plus it's a clean town with new and growing developments. Unlike South Bend, IN. - which to me is sort of a shit hole. So yes, Ann Arbor is next to Detroit - which is a more run-down and older area.