This seems par for the course in the Message Board "journalism" industry. Most of these dudes are local fan boys that stood up a web page, got the cell numbers of recruits, press passes, and a bunch of subscribers to pay them $10/month.
The more that traditional publications (OWH, LJS, etc) shed subscribers, the more these dudes will take hold of the industry. Like On3, they'll do their best to get in bed with the program, pump out the same offseason BS, and subject you to articles that appear to have been written by a 10 year old.