Interesting... This was posted on Reddit...
ABM was run by Gerrod Lambrecht and some other Frost buddies, and all NIL stuff was funneled through that company. They treated a lot of players like shit, withholding money, outright lying to them during recruitment, and generally doing a poor job of keeping players happy.
What u/AbsurdOwl said was spot on. I would also add, that Frost pushed ABM on the football team hard and covered for their ineptitude ever since. Mickey got in knock down drag out fights with ABM. They almost lost multiple big transfers by fucking up their NIL deals, Marcus Washington was a big one. Washington was promised a bunch of money, got to campus and didnt get anything for weeks. Casey Thompson didn't see a dime until right before the spring game. The list of pure incompetency go on and on. There have been allegations of ABM skimming off the top but I don't know if I'd take it that far. Lambrecht is just a moron with no experience in sports marketing and kind of a lazy piece of shit on top of that. This is the reason Frost was forced to fire him immediately after Turd was hired. Turd didn't want him working for the football staff.