Texas Athletic dept sets college record for revenue generation in 2023: $271M (1 Viewer)

[Carm]

Texas reports record (for now) $271 million in revenue​

For years, Texas was average at football yet still elite at generating income. Texas is now elite at football, and has now set a record for revenue generation.

• ZACH BARNETT
• 27 MINUTES AGO

For years, Texas was average at football yet still elite at generating income. Texas is now elite at football, and has now set a record for revenue generation.
Texas reported $271 million in operating income in fiscal year 2023, according to USA Today on Wednesday.
"We’re very fortunate that we have an incredible fan base that supports our athletic program and loves our great institution,” Texas athletic director Chris Del Conte told the paper. “We’re very, very proud of our athletic program, and the support of our institution is second to none.”

Football accounted for $183 million in revenue and was credited with $122 million in profit.
Texas saw an $11 million increase in donations to $86 million; a $10.2 million jump in sponsorships and licensing, to $54.7 million; and a $5.7 million increase in ticket sales, to $63.3 million.
In addition to a gridiron revival under Steve Sarkisian, Texas also credited the opening of its new basketball arena and the beginning of a new local multimedia rights deal with Learfield as relevant factors for the increase in revenue.

Texas annually finishes first or second in the Learfield Directors' Cup standings, but the 2023 calendar year was a banner year even by their standards:
-- Football won the Big 12 for the first time since 2009 and reached its first College Football Playoff
-- Volleyball captured its second consecutive national championship
-- Men's Basketball reached its first Elite Eight since 2008
-- Baseball shared a Big 12 championship and reached the Super Regional
-- Softball reached the Super Regional
-- Women's Basketball shared a Big 12 championship

Though $271 million is a new record for college athletics, it won't stand for long. For one, other behemoths such as Ohio State, Michigan and Alabama have yet to release their financials for FY2023, so they could surpass the Longhorns. For another, Texas will break its own record moving forward as the Longhorns continue to reap the benefits of the 2023 football season and as the athletics department moves into the SEC beginning in July.

 

[Tsakoi]

Remember, guys, schools need your money for NIL and stadium improvements.

Seriously, they will send stuff like this out and then not hesitate to increase ticket prices, concessions prices, ask for NIL cash and for donations to build a new locker room.

 

[HuskerGarrett]

They also set a record for most dicks sucked in a fiscal year

 

[cwessel76]

Remember, guys, schools need your money for NIL and stadium improvements.

The Texas Longhorn Boner Collective is always looking for donations.

 

[cwessel76]

They also set a record for most dicks sucked in a fiscal year

 

[Tsakoi]

Serious question for any of you....

In your email box right now, how many emails asking you for money in one form or another from an organization or group?

 

[cwessel76]

Serious question for any of you....

In your email box right now, how many emails asking you for money in one form or another from an organization or group?

I get nothing from UNL but my high school hits me up like a whore.

 

[Carm]

Serious question for any of you....

In your email box right now, how many emails asking you for money in one form or another from an organization or group?

dozens of political organizations daily

 

[HuskerGarrett]

Serious question for any of you....

In your email box right now, how many emails asking you for money in one form or another from an organization or group?

I have three emails from TPB asking for donations

 

[Tsakoi]

I have three emails from TPB asking for donations

TBH.....It's my only Husker expense that has been worth it, G

 

[Baron Winnebago]

Remember, guys, schools need your money for NIL and stadium improvements.

Seriously, they will send stuff like this out and then not hesitate to increase ticket prices, concessions prices, ask for NIL cash and for donations to build a new locker room.

First day in America, comrade?

 

[2010sarenevercoming]

They also set a record for most dicks sucked in a fiscal year

This was some accounting trickery, probably facilitated by @Jim14510... important to note that Cockeye still holds the record for calendar year.

 

[Jim14510]

This was some accounting trickery, probably facilitated by @Jim14510... important to note that Cockeye still holds the record for calendar year.

Don't hate the player hate the game.

 

[SoCal_Corn]

They need that 💰 as they are still depreciating the cost of these Fixed Assets






Hook Em' (w)Horns

 

[vailhusker]

They need that 💰 as they are still depreciating the cost of these Fixed Assets

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Hook Em' (w)Horns

I miss the old Main Board.

 

[SoCal_Corn]

I miss the old Main Board.

The statues thread on SHAGGY BEVO (also gone) was the best.

Thats' where tMB got it.

Yes, damn that was a great week on tMB

 

[BIGSTICK67]

They need that 💰 as they are still depreciating the cost of these Fixed Assets

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Hook Em' (w)Horns

Do these things still exist? Are they still displayed?

 

[stonesak]

All that money and they still lose to Mobilehoma and the Washington Snow Dogs.

 

[SoCal_Corn]

Do these things still exist? Are they still displayed?

not a clue

they hauled them away as you can see

not sure to WHERE tho.

 

[Tell_Sackett]

They need that 💰 as they are still depreciating the cost of these Fixed Assets

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Hook Em' (w)Horns