New ABM? | Page 2 | The Platinum Board

New ABM?

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New ABM?

I don’t think anyone thought we had a massive market in terms of sheer money.

The timing was bad because a lot of the money our big time donors and businesses allocate towards Husker athletics had already been committed to our facilities upgrade.

What is disappointing is that we were lead to believe that even if we don’t have the NIL cash flow of a Texas, Alabama, Georgia, etc., we were going to set up an infrastructure to get the absolute most out of what we have. And that does not seem to be the case, at least from the outside looking in.

One thing that gives me pause that has been brought up is: What if we have guys making big money on NIL but they have been told to not “flaunt it” or publicly report dollar amounts? There are lots of reasons a player would want to keep that quiet.

It’s similar to winning the lottery and not wanting everyone and their mom to know about it. If you win the lottery, that is the first thing your financial advisor will tell you. If people know you have money, they’re gonna ask for money. And they will blackmail/extort you to get it.

“Hey, you made $120,000 in NIL last year. Could you help me out and pay off my credit card? I had some bad luck and racked up $9,000 in debt. I’ve always been one of your best friends and I took the fall for you when we got pulled over with a baggie of pot in the car. $9,000 is nothing for you, and you owe me.”

“Hey, it’s Ashley, I’m pregnant and it’s yours. I don’t want your dumb ass anywhere near my child, but since you made 6 figures tweeting about Runza last year, I’m gonna milk every last dollar in child support from you.”

“Hey moneybags, it’s Tiffany. Remember that completely consensual sex we had last weekend? Since I saw you on Instagram with your arm around another coed, I got jealous and I am now considering it sexual assault. If you pay me $10,000 from your NIL fund, I’ll keep quiet.”


As I understand it, part of ABM is focused on educating young athletes on how to responsibly manage their new windfall. Basic financial advising. I would almost guarantee this is part of the “Financial Education” facet of ABM.

I get all that. If I was a 19 year old kid who just made $120,000 for tweeting about Hausmann Construction, I wouldn’t tell a soul.

On the flip side of that, it makes it harder to tell recruits “hey look at how much money you can make if you play here.” The kids may be 17, but they aren’t dumb. They want proof.

My guess? Our NIL numbers are better than we think, but worse than originally expected against the field.
I think you’re third paragraph is more along the lines of what I was referencing. I don’t think flaunting dollar amounts is necessary but you better be kicking out PRs regarding new deals and partnerships and hopefully some that at least seem like they could be lucrative.
 
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