How much will college football quarterbacks be paid in revenue-sharing era?
by:
Pete Nakos•about 8 hours•
PeteNakos_
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Late Friday night in the
U.S. District Court for Northern California, Judge
Claudia Wilken approved the landmark House v. NCAA settlement. The decision marks the beginning of a new era in college football, with players receiving more compensation than ever before.
But behind the scenes, a game of moneyball is being played.
NIL collectives, boosters, general managers, head coaches and athletic directors are scheming up how the cash will be distributed. Personnel staffers have spent the better part of a year discussing hypotheticals. But the first rev-share payments will be distributed in 23 days.
Power Four schools will have $13 to $16 million from revenue sharing to spend on football in 2025, but the top budgets in college football this season will touch $25 to $30 million this season, sources have told On3, combining third-party deals and the rev sharing.
From there, schools have to decide how much money will be allocated to quarterbacks, the most important position in the game of football.
“Heading to the facility right now to try to figure that out,” an SEC source told On3 on Sunday morning. “It’s going to be the toughest decision we’ve made since this whole thing started.”
Another school added that relying on rev-share to pay for a quarterback is a dangerous game.
“Obviously, if you wind up having to pay a significant portion of the salary for a quarterback out of the rev share, it’s going to crush your allocations,” another SEC source said.
One thing is clear: The price of an elite quarterback is not dropping. In this year’s college football transfer portal, jaw-dropping quarterback numbers included a $3 million offer from
Duke for
Darian Mensah.
Georgia’s Carson Beck transferred to
Miami and stands to make more than $4 million.
Missouri agreed to terms on a $1.5 million deal with
Penn State transfer
Beau Pribula in December, too.
Numbers have skyrocketed in recruiting top quarterbacks, too. Michigan flipped On3 No. 1 recruit Bryce Underwood from LSU last fall for a multi-year deal valued around $12 million. Elite starting quarterbacks will still command $2 to $4 million annually.
Most of these deals were front-loaded by third-party NIL collectives in previous months, so they will not have to go through the NIL Go clearinghouse run by Deloitte. The multi-million dollar packages for quarterbacks come together through a wealth of resources, including revenue sharing and NIL collectives.
“Hell no, the price for a quarterback isn’t changing,” another SEC source chimed in. “It’s the same as this spring. We’ll have rev share and above cap money — third-party money — nothing has really changed or will.”
Each school is working with a different set of circumstances. The top programs in the country will not spend their revenue sharing allocation on 2025 rosters, sources have told On3. One Big Ten NIL collective said over 80% of their roster is funded through front-loaded deals that will not have to go through the clearinghouse. Another Big Ten school said its entire roster has been front-loaded.
Some of the top programs will not have to figure out how much they want to value their starting quarterbacks in revenue sharing until 2026. But not everyone is working with the same set of wealthy donors. Throughout the weekend, sources have reached out to On3, sharing that deals are being rushed to be signed so they will not have to be put through the NIL Go clearinghouse. Others are identifying ways to backdate contracts.
“Some Big Ten schools are going to use 50 percent of their payroll this year from rev share,” another Big Ten source told On3. “It’ll just be different at every school based on where the money is coming from.”
The other big question that schools have started to tackle in recent months is the impact revenue sharing will have on recruiting. Two Power Four general managers recently speculated that they believe the number of recruits receiving upfront payments sits between 50 to 100 prospects in the 2026 cycle. The process of paying recruits is not new, however, the amount of dollars being allocated has significantly spiked in the last year.
Top programs are now paying recruits top dollar, nine months before National Signing Day, to commit and stay locked into the class. Sources have told On3’s
Steve Wiltfong and I that financial packages are not limited to six-figure payments, but also include cars and real estate.
Sources speaking with On3 on Sunday wondered if paying recruits up to $250,000 before stepping on campus will keep up now that the settlement has been approved. Paying recruits before they enroll, however, has become the cleanest way to avoid the revenue-sharing cap.
“The high school market will go way down unless someone views a kid as a Day 1 starter,” a source said. “The Jackson Cantwell and other commits with these stupid numbers will be interesting to follow.”