Yep. The Mandel-Feldman emergency podcast today had a good discussion on that.
Mandel said it IS killing the soul of college football. Feldman wasn't so sure. He said people have been saying that for 20 yrs but it hasn't killed CFB yet - people still watch USC, Ohio State, Alabama, Georgia, ND in droves. And they still will. If we're being honest, no one watched Oregon State 20 yrs ago or 10 yrs ago or 1 yr ago.
NFL's model is to have all 32 teams finish in a 32-team tie at 8-8 (yes they went to 17 gms I know). But that model hasn't killed fandom making Bears fans or Jets fans or Cardinals fans or Colts fans or Lions fans. They still show up and sell out stadiums to support their teams.
I'm not sure that your Iowas or Kentuckys or Purdues or South Carolinas look that much different 20 yrs from now. It'll probably be the same fandom, same tv ratings, same tailgates, same homecomings at all of those places.
Only difference IMHO is fanbases like Nebraska's need to understand that that you're not aiming for 11-1 anymore. No one is going 11-1 anymore, even Georgia. New world you're shooting for 7-5 or 8-4. That's a great season. The sooner Nebraska fans embrace this, the happier they'll be.
SEC fans gave figured this out. No Auburn fan thinks they're rolling through a schedule w Alabama, Oklahoma, Georgia, LSU, Texas, Texas A&M, Ole Miss, Florida and going 10-2. There is no 10-2 in the SEC. 10-2 is over. (Except for maybe one team each yr)