I'm not knocking it, necessarily. The vast majority of world sports fans' teams win 55-60% of their games in a successful season - that goes for NFL, NBA, MLB, NHL, Premier League, every pro soccer league in the world, etc etc etc. It seems to work for those fans - they all get liquored up, wear the jerseys every week, do the tailgating, have the BBQs, watch parties etc. The entire US and world sport works this way.
It's just tough for fanbases like Nebraska's where they won 85% of their games for a 50-year period and are holding out hope that the program can one day get back to that. That end goal is dead though. It doesn't exist for any team really.
NU fans are better off just embracing it. Again, I am not an NFL fan but I see their fanbases go nuts every year for their teams and their games. If the 9-8 end game every season doesn't kill their fanbases (and it doesn't, far from it actually) then I don't think it will kill Nebraska's.
I'm actually not negative at all about any of these changes. I saw this shit coming like 4-5 yrs ago. When I saw Northwestern's palatial indoor FB facility on the lakeshore I was like "fuck, even they have money now." Then when I saw Illinois -- fucking shitty Illinois -- pay Bielema like $4m/yr and give him $5m for asst coach salary pool I was like "yep, I see where this is going."
It's the socialism model that the NFL employs. If B1G is paying all their members the same amount ($60m-100m) these programs are gonna spend it. It's just simple math.