What makes you think Mizzou has unlimited NIL? I just lived in Columbia for 3.5 years and did not get that sense. They are already having to pony up for all of the dudes on the team, plus the 5 star DE from KC. I think NU matches up pretty well with Mizzou when it comes to NIL. Everyone in that town thinks they are a basketball school anyway. They were bragging about selling out 4 home games in a row or something like that this year.
Look up Bill Laurie. He's not famous for anything other than marrying one of Sam Walton's 5 daughters. (Stan Kroenke is another one - got his $$ by marrying a Walton heiress)
Laurie has been Mizzou's biggest booster. On the level of the Peed family. He funded their basketball arena a few yrs ago. They've got other big money boosters too of course.
I have a friend that has Mizzou connections and he says that once NIL got rolling the Mizzou boosters told Drinkwitz "money is no object." It's not a coincidence that the first couple yrs of Drinkwitz era the guy looked like a perpetual 5-7 coach.....now they are "magically" a top 10 team. The "magic" is called paying a shit ton of NIL $$$ on better players.
They will be a factor in the 12 team CFP era. Unless their booster money dries up. There's a reason they were in it with Ryan Wingo (the ultimate bag chaser) until the last minute. Until he chose Texas, the ultimate bag provider.