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Lol there were like 3,000 people there and they had like seven points of sale for beer so not really any long lines. I don’t remember the price but I think it was $10 or $11.
Also, by the time we had gotten entrance to the stadium - and this is before practice began, mind you - both concession stands were already out of Val’s pizza. So they still have that part of the gameday experience nailed.
NU is official a pro sporting venue with those prices. I guess a good amount of it is probably tied to trying to make up the $25mm+ in revenue share that they are taking a hit on starting this year.