I spoke with someone last week who worked with Turd, both at UNO and UNL, and knows him somewhat on a personal level. Their opinion is that Turd is a very forward thinker and that if he does well at ATM (plus having access to unlimited funds) he's hoping it will catapult his career to be one of the faces of college athletics in the future, like 5 years from now. Not sure I entirely agree but it was an interesting take.