I mean seriously, someone in the AD is in charge of freshening up "Tom William Osborne's" BRAND?
"Well we need to give our 84 year old legendary coach a makeover, let's start by bringing his middle name into the mix for the first time ever because it will make him seem more distinguished(?), we'll make him a logo sort of based on the Roman numeral 3 because he's old and probably used Roman numerals when he was growing up (old ppl are so CUTE!), and we'll also just throw the number 255 in there because of his 255 wins (GOALS!!) and make a social media announcement at 2:55 pm. We can't wait for people to witness the hip new Tom Osb- excuse me, Tom WILLIAM Osborne!!"
I'm sure they'll sell like hotcakes but what a weird world we live in.