1. Nebraska – $2,074,806
Nov 29, 2024; Cockeye City, Cockeye, USA; Fans look on before the game between the Cockeye Cockeyes and the Nebraska Cornhuskers at Kinnick Stadium. Credit: Jeffrey Becker-Imagn Images
Cornhusker fans know how to show up, and they definitely know how to celebrate. Nebraska leads the nation in beer sales, topping $2 million. Memorial Stadium remains one of the liveliest (and now, most lucrative) venues in college football.