I agree that it is intentional. That it got to that point is a failure of leadership.
Team development is not a linear thing. You have peaks and valleys, ideally those peaks and valleys track from bottom left to top right.
As a competitive coach (of course not one being paid 8.5 million), I've had a number of teams that struggle during their growth path to championships, then they invest in the culture, the new ideas, and then break through ceilings achieving things they once did not.
Once that ceiling is broken, they can feel as though they have arrived if you will. Only to find out they haven't, after getting punched in the mouth. During those learning moments, I can assure you that messages were being delivered that speak to the idea that we have NOT arrived, and that we must improve our work and preparation to be successful at the next level. Often times all the intentional messages delivered falls on deaf ears until they are once again punched in the face.
I do not believe it was intentional. There were many distractions, they experienced consecutive weeks of squeaking by on fourth quarter come backs...and that doesn't mean the lessons weren't being taught or delivered by Rhule or any of the other coaches. The question is were they being absorbed.
We will learn a lot more this upcoming Saturday and what the make-up of personal ownership that the actual team has in all of this.
To say it was all intentional is at the very least short sided. Learning and growing isn't a straight line.