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Flaming Hawt Cheetos take of the week: fuck protected rivalries. This is the hell you greedy dipshits wanted where you annihilated whatever tradition existed in college football so no half measures here
they will go to 9 conference games as soon as ESPN ponies up for it. Why go to 9 game schedule until the media is willing to pay for it? Can't do it first and give the extra content away for free.
How many more eyeballs is Alabama-Vanderbilt gonna draw vs Alabama-Furman? I (and apparently also ESPN) don't think very many. Is the SEC willing to end some high profile games in 2024 to dangle a carrot for ESPN?