Meanwhile, Middle Class Fancy Herbie grew up in the suburbs of Lincoln. He is two generations removed from his family's agricultural background and hasn't spent any time on a farm, but he was dead serious when he used to sing "Shoud've been a cowboy" at karaoke. For him, shopping at Scheels is somewhere between a hobby and a personality trait. He and his wife, Ashleigh, have 3 sons: Braxton, Braylon, and Bryson.