Yeah, this "TV execs made it happen" take is really bad and simply designed to minimize what was a historic deal. The success of what he did was not just the money, but spreading it out across 3 broadcast networks + BTN. No TV exec was advising him to take his product to the competition.
For some reason, he's been the only guy to look at what the NFL does with its deals and said, "Let's do that." That approach gets them to pay the most money and give you the most promotion. No TV execs are saying to him, "What would be great is if you could get all of us to pay you top dollar, something like the NFL, which is the most expensive thing we buy... you should be just like that."