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I think there are two separate issues. The revenue generation is one thing, but at the end of the day the investor is just buying a share of the media rights money. Any additional value is going to be peanuts compared to that.Apparently you can't put patches on your jerseys without an infusion of $2 billion in cash. The patchmakers probably connected us to the Saudis to make it possible.
In my mind, this investment is about (a) giving a carrot to the big dogs to commit to the B1G for the long term and (b) shoring up the finances of some of these schools given rev share.