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This! Why do they think this is such a big deal that it ranks up there with game coverage and recruiting coverage as a priority?
I get that NIL was just coming into being as On3 was getting going, so they probably looked at it as this new, exciting thing that they could corner the market on. Except... why would the average fan give two shits about what a player's "NIL valuation" is? Why do they think that is a reason anyone would pay to subscribe to a website? Especially when it is basically a number pulled out of the air with no basis in reality.