Pretty shitty article by Sam McKewon....
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LINCOLN — Revenues and expenses for Nebraska athletics dipped slightly this past fiscal year, though NU’s surplus grew by a small amount.
Those are three key takeaways from the Huskers’ annual report to the NCAA for the fiscal year July 1, 2024-June 30, 2025. The report, submitted to the NCAA in December and available to media in January, looks back at the 2024 football and volleyball seasons and completes its fiscal period with the 2025 baseball and softball teams.
NU reported $215,089,007 in revenues and $207,743,888 in expenses for 2024-2025, keeping the athletic department in the $200 million club inhabited by schools like Michigan and Ohio State. Those numbers are down from school records for fiscal year 2023-2024, when Nebraska generated $220,165,405 in revenue and $213,456,031 in expenses.
The 2024-25 fiscal year surplus ($7,345,119) is greater than $6.7 million surplus in fiscal year 2023-2024.
Nebraska’s media rights deal — mostly paid through the Big Ten’s agreements with TV partners — delivered $75.9 million in 2024-25, an increase of more $11.5 million from the 2023-2024 fiscal year.
In part because of a new, lavish training table operation — which partners with Flik corporate hospitality group — NU athletics’ meal expenses increased by 65%, from $7,040,557 to $11,649,457. Meal expenses in multiple sports — baseball, track and field and tennis among them — more than doubled as student-athletes took advantage of the food service inside the Osborne Legacy Complex.
Husker football generated $124.2 million in revenue against nearly $73 million in expenses — both totals were drops from 2023-2024, but the surplus of $51.5 million — accounting for 84.1% of the media rights deal, 71% of parking and concessions revenues and 85.6% of ticket revenue — was greater than the $44.1 million in 2023-2024. The ticket share is a sharp increase from fiscal year 2023-2024 because Husker volleyball did not hold another match inside Memorial Stadium, which drew a record 92,003 in August 2023.
NU football’s recruiting expenditures took a sharp decline, from $2.19 million to $1.66 million, as Nebraska’s 2025 recruiting class was roughly half the size of the 2024 class. Like other schools, Nebraska added more transfers to the 2025, which cuts into recruiting expenses, since on-campus visits tend to be shorter and coaches don’t travel to visit prospects at their schools.
Starting with the 2025-2026 annual report — which will be available in January 2027 — there’s likely to be a budget line for revenue-sharing to student-athletes. This year, NU had $20.5 million to distribute; roughly 75% of that total, a source has told the World-Herald, was allocated to the football team.
Nebraska men’s basketball went up in both revenue ($18,654,340) and expenses ($13,427,513) in fiscal year 20242-25. Coach Fred Hoiberg made $4,377,017 in salary; his assistants made $1,317,251.
Husker women’s basketball increased its expenses ($6,299,266) and saw a slight drop in revenue from $2,234,685 in 2023-2024 to $2,186,767 in 2024-2025. Coach Amy Williams made $1,030,619 in salary; her assistants made $722,304.
NU volleyball switched head coaches halfway through the fiscal year from the retiring John Cook to his successor, Dani Busboom Kelly; together, they made $1,329,192 over the fiscal year.
Despite having a much stronger season in 2025 than in 2024, Husker softball revenues and expenses went down to $518,991 and $4,631,302 in the most recent fiscal year. With a stronger home slate in 2026 and the return of star Jordy Frahm, it’s likely Nebraska’s revenues go back up.
Husker baseball expenses went up by more than $1 million while revenues declined from $2.5 million to $2.12 million — $198,000 of the expense increase was related to an athletic facilities debt service, leases and rental fees at Haymarket Park.
omaha.com
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LINCOLN — Revenues and expenses for Nebraska athletics dipped slightly this past fiscal year, though NU’s surplus grew by a small amount.
Those are three key takeaways from the Huskers’ annual report to the NCAA for the fiscal year July 1, 2024-June 30, 2025. The report, submitted to the NCAA in December and available to media in January, looks back at the 2024 football and volleyball seasons and completes its fiscal period with the 2025 baseball and softball teams.
NU reported $215,089,007 in revenues and $207,743,888 in expenses for 2024-2025, keeping the athletic department in the $200 million club inhabited by schools like Michigan and Ohio State. Those numbers are down from school records for fiscal year 2023-2024, when Nebraska generated $220,165,405 in revenue and $213,456,031 in expenses.
The 2024-25 fiscal year surplus ($7,345,119) is greater than $6.7 million surplus in fiscal year 2023-2024.
Nebraska’s media rights deal — mostly paid through the Big Ten’s agreements with TV partners — delivered $75.9 million in 2024-25, an increase of more $11.5 million from the 2023-2024 fiscal year.
In part because of a new, lavish training table operation — which partners with Flik corporate hospitality group — NU athletics’ meal expenses increased by 65%, from $7,040,557 to $11,649,457. Meal expenses in multiple sports — baseball, track and field and tennis among them — more than doubled as student-athletes took advantage of the food service inside the Osborne Legacy Complex.
Husker football generated $124.2 million in revenue against nearly $73 million in expenses — both totals were drops from 2023-2024, but the surplus of $51.5 million — accounting for 84.1% of the media rights deal, 71% of parking and concessions revenues and 85.6% of ticket revenue — was greater than the $44.1 million in 2023-2024. The ticket share is a sharp increase from fiscal year 2023-2024 because Husker volleyball did not hold another match inside Memorial Stadium, which drew a record 92,003 in August 2023.
NU football’s recruiting expenditures took a sharp decline, from $2.19 million to $1.66 million, as Nebraska’s 2025 recruiting class was roughly half the size of the 2024 class. Like other schools, Nebraska added more transfers to the 2025, which cuts into recruiting expenses, since on-campus visits tend to be shorter and coaches don’t travel to visit prospects at their schools.
Starting with the 2025-2026 annual report — which will be available in January 2027 — there’s likely to be a budget line for revenue-sharing to student-athletes. This year, NU had $20.5 million to distribute; roughly 75% of that total, a source has told the World-Herald, was allocated to the football team.
Nebraska men’s basketball went up in both revenue ($18,654,340) and expenses ($13,427,513) in fiscal year 20242-25. Coach Fred Hoiberg made $4,377,017 in salary; his assistants made $1,317,251.
Husker women’s basketball increased its expenses ($6,299,266) and saw a slight drop in revenue from $2,234,685 in 2023-2024 to $2,186,767 in 2024-2025. Coach Amy Williams made $1,030,619 in salary; her assistants made $722,304.
NU volleyball switched head coaches halfway through the fiscal year from the retiring John Cook to his successor, Dani Busboom Kelly; together, they made $1,329,192 over the fiscal year.
Despite having a much stronger season in 2025 than in 2024, Husker softball revenues and expenses went down to $518,991 and $4,631,302 in the most recent fiscal year. With a stronger home slate in 2026 and the return of star Jordy Frahm, it’s likely Nebraska’s revenues go back up.
Husker baseball expenses went up by more than $1 million while revenues declined from $2.5 million to $2.12 million — $198,000 of the expense increase was related to an athletic facilities debt service, leases and rental fees at Haymarket Park.
Nebraska football produces $51.5 million surplus as Big Ten media deal soars, meal costs increase
A huge jump in Nebraska's media rights payout helped Husker football produce a $51.5 surplus in fiscal year 2024-2025.
