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Blake Lawrence & Opendorse just put out their annual NIL report. A few of the interesting things to me:
-NIL Market has almost doubled in its 3 years, from 917m to 1.67B
-Women's BB had more commercial NIL money last year than men's BB. I'm assuming this is a Caitlyn Clark effect outlier, will probably evaporate
-Currently elite FB players make ~80% of their money from collectives, ~20% from commercial/endorsement deals
-Transferring pays, with transfer athletes making more per deal & more overall than non-transfers (may be some selection bias in this stat)
-Collectives spend 68% of their money on football, 22% on MBB, 10% on the rest
-The graph of spending from NIL collective to athletic success obviously shows a good amount of correlation, but plenty of outliers
-National brands are 60% of the names in NIL, & 81% of the money
Full report attached
-NIL Market has almost doubled in its 3 years, from 917m to 1.67B
-Women's BB had more commercial NIL money last year than men's BB. I'm assuming this is a Caitlyn Clark effect outlier, will probably evaporate
-Currently elite FB players make ~80% of their money from collectives, ~20% from commercial/endorsement deals
-Transferring pays, with transfer athletes making more per deal & more overall than non-transfers (may be some selection bias in this stat)
-Collectives spend 68% of their money on football, 22% on MBB, 10% on the rest
-The graph of spending from NIL collective to athletic success obviously shows a good amount of correlation, but plenty of outliers
-National brands are 60% of the names in NIL, & 81% of the money
Full report attached