The New 'Maps' Commercial | The Platinum Board

The New 'Maps' Commercial

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The New 'Maps' Commercial

5 yrs ago was time to let it go
Youre Wrong John C Mcginley GIF
 
I was wondering when this would get updated. Looks slick! I feel like they linger too much on the new teams and that eats into the flyover of the rest, but I get the four additional teams and the additional camera move transitions was going to eat into that time. Perhaps a subtle update is made next year where they de-emphasize the newcomers a tad, shave a little time off the beginning (stagger Oregon and Washington's animations a little closer together) to give the segment starting with us a little more breathing room.
 
I was wondering when this would get updated. Looks slick! I feel like they linger too much on the new teams and that eats into the flyover of the rest, but I get the four additional teams and the additional camera move transitions was going to eat into that time. Perhaps a subtle update is made next year where they de-emphasize the newcomers a tad, shave a little time off the beginning (stagger Oregon and Washington's animations a little closer together) to give the segment starting with us a little more breathing room.
That is some very deep analysis
 
I was wondering when this would get updated. Looks slick! I feel like they linger too much on the new teams and that eats into the flyover of the rest, but I get the four additional teams and the additional camera move transitions was going to eat into that time. Perhaps a subtle update is made next year where they de-emphasize the newcomers a tad, shave a little time off the beginning (stagger Oregon and Washington's animations a little closer together) to give the segment starting with us a little more breathing room.
If you’re not a creative, you should be.
 
If you’re not a creative, you should be.

I appreciate the compliment! I actually work in advertising as a motion designer / animator working on 2D and 3D animations for different brands. So this is the sort of stuff I really geek out on. It's great when I get to see motion design / animation applied to college football. It's like a marriage of two of my biggest interests. Working on this spot would have been a dream project.
 
I appreciate the compliment! I actually work in advertising as a motion designer / animator working on 2D and 3D animations for different brands. So this is the sort of stuff I really geek out on. It's great when I get to see motion design / animation applied to college football. It's like a marriage of two of my biggest interests. Working on this spot would have been a dream project.
I’m a creative in licensing/IP. We recognize our own. Haha

What brands do you work with?
 
I’m a creative in licensing/IP. We recognize our own. Haha

What brands do you work with?

Haha. I had an inkling when you used "creative" as a noun.

I mostly work on videos for web or social, with some ocassional broadcast work thrown in. Intel, Microsoft, Coca-Cola / Smartwater, ADT, Wendy's, Colgate, and Krispy Kreme have been some of the main ones over the past few years. Some of it is flashy. Some of it is turn and burn. Just depends on the ask. I've also done videos for various pharma companies. That category is its own beast in itself with the extra legal parameters. Work has varied from animating 3D models, to 2D assets to doing some various VFX clean up work.

On the side, I have some friends in the independent film scene and collaborate on their opening or end credit sequences if they're wanting something beyond generic static film titles.
 
Haha. I had an inkling when you used "creative" as a noun.

I mostly work on videos for web or social, with some ocassional broadcast work thrown in. Intel, Microsoft, Coca-Cola / Smartwater, ADT, Wendy's, Colgate, and Krispy Kreme have been some of the main ones over the past few years. Some of it is flashy. Some of it is turn and burn. Just depends on the ask. I've also done videos for various pharma companies. That category is its own beast in itself with the extra legal parameters. Work has varied from animating 3D models, to 2D assets to doing some various VFX clean up work.

On the side, I have some friends in the independent film scene and collaborate on their opening or end credit sequences if they're wanting something beyond generic static film titles.
Nice!

Where are you based out of? Are you freelance or do you work for an agency?
 
I thought you were cool and drummed for some band.
That’s what I did in my previous life. This is the new, improved corporate me now that I’m definitely a grown up.

I actually got out of band life because covid absolutely wrecked what were already fairly thin margins so it was impossible for a band our size to make money. And our singer was a dick.
 
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